Jamaica Tourist Board launches Summer Vibes campaign to draw visitors through August
The campaign promotes a calendar of festivals and sporting events, from Reggae Sumfest and Dream Weekend to Caribbean Premier League cricket in Kingston.
KINGSTON, Jamaica. The Jamaica Tourist Board (JTB) has launched its Jamaica Summer Vibes 2026 campaign, a destination-wide initiative running until August 31 that promotes the island’s summer festivals, sporting events, cultural celebrations and food.
The JTB said on Wednesday, July 8, that the campaign encourages travellers to explore Jamaica’s beaches, attractions, nightlife and local communities, “creating a complete destination experience that extends beyond any single festival or celebration.”
“Summer in Jamaica is unlike anywhere else in the world,” said Tourism Minister Edmund Bartlett. “From world-class sporting events and internationally renowned festivals to our rich cultural celebrations and culinary traditions, Jamaica offers travellers an opportunity to experience the very best of the Caribbean.”
The calendar
Events highlighted include A Taste of Reggae Sumfest in Ocho Rios on July 18; Dream Weekend in Montego Bay from July 30 to August 3; the MoBay Jerk & Food Festival and Emancipation Day celebrations on August 1; Independence Day celebrations on August 6; and Best Weekend Ever in Ocho Rios from August 6 to 10.
Sporting fixtures include Caribbean Premier League cricket in Kingston from August 11 to 18 and the Pan American Men’s Lacrosse Championship in Kingston from August 16 to 23.
Other events include the Come Alive Collective Worship Event and AnimeCom Fest in Kingston, Amalgamation: The Global Gala from August 28 to 30, and the Lover’s Leap Lighthouse Series on the South Coast on August 28.
‘Jamaica comes alive’
“Jamaica comes alive during the summer months,” said JTB Director of Tourism Donovan White. “Whether you’re dancing at a music festival, cheering on athletes, enjoying authentic Jamaican cuisine, discovering cultural traditions, or simply relaxing on one of our beautiful beaches, there’s an energy here that visitors can only truly understand by experiencing it firsthand.”
At the heart of the campaign is a destination film, “This Could Be Your Summer”, showcasing Jamaica’s people, places and experiences.
Details and special offers are available at www.visitjamaica.com/summervibes.
Drew makes case for sovereign wealth fund, but gives no figure for what it holds
Drew to question supermarkets over grocery prices, but no meeting date or relief measures set
Caribbean exports rise 19.1% as IDB urges region to court foreign investmentUS veterans trade mission visits St Kitts and Nevis