Jamaican-born DJ Bruck Up signs distribution deal with BBS Entertainment and Warner's ADA

NEW YORK, United States. Jamaican-born dancehall DJ Bruck Up, who appeared in 1990s music videos for Busta Rhymes, Wyclef Jean, Patra and Snagga Puss, has released a remix of "Good Life" featuring hip hop artist Ron Browz.

Bruck Up, born George Adams and based in Harlem, told Caribbean Life the single is being distributed through a partnership and distribution deal he has signed with BBS Entertainment and Warner Music Group's ADA.

"It feels good doing business with an infrastructure that has helped break a lot of great artists," he said, noting that ADA distributes Jamaican acts including Sean Paul, Buju Banton, Beres Hammond and Mavado.

He said Beyoncé honoured his legacy by repeating his name in the chorus of her 2022 track "Move".

"I'm relentless," he said. "I've been doing this for a long time, through every high and low, because I genuinely love what I do."

Label backing

Jamar Fatt Mathis, vice-president and head of A&R at BBS Entertainment/Warner Music Group, said the label was "very confident" in Bruck Up. "He has longevity, culture, resilience and, most importantly, a real story to tell," he said.

Mr Mathis said "Good Life" had shown potential but was not marketed properly on its original release. "We believe the record still has room to grow," he said, adding that a coordinated promotional rollout was planned.

For Bruck Up, success is measured by more than streams. "Success is the love from the people," he said.

He is planning an East Coast tour from Miami to Boston, more recordings and a documentary in 2027 linking his recording career with the dance legacy that made him a household name.

"If I haven't stopped yet, I don't think anybody can stop me now," he said.